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ANH Refractories Appoints International Manager

Tom Gencarelli has been promoted to the Wirral operation from ANH’s Pittsburgh division in the USA. His role as international market development manager will see him launching a new campaign targeting the petrochemical market across the Gulf States. The firm manufactures materials used in linings for furnaces, kilns, incinerators and reactors operating at high temperatures. It provides refractory solutions to many industries including aluminium, oil, petrochemical, cement and glass. T. Gencarelli, who joined ANH as a graduate in 2006, said: “ANH has a dynamic team with a global focus. My role, while largely fixed on the Middle East where our sales doubled in the last year driven by strong demand in Saudi Arabia, includes every global market bar the Americas. Looking forward we are actively targeting markets in Israel, Kuwait and the UAE where we are already expanding our sales.” ANH Refractories Europe recently signed a new deal to supply products to the Middle East through long-term partner BFIM (Binzagr Factory for Insulation Materials), based in Saudi Arabia. As part of the deal major contracts were secured with customers including petrochemical giant Sabic. ANH has a number of key products designed specifically for the petrochemical industry. These include Korundal XD, a premium refractory brick capable of handling substantial loads at high temperatures. ANH Refractories Europe Managing Director Peter Rooney said: “Petrochemical is a huge growth market for us. There is great potential for us to increase sales in the sector, particularly in the Middle East markets.” (6/2012)

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